Jack n Jill Childrens Toothpaste Flavour Free 50g

The flavour-free version of Jack N' Jill's children's toothpaste, for kids who don't take to a fruity flavour or parents who'd rather introduce brushing without one. Xylitol and organic calendula extract are in the gel to help soothe gums, on a base of purified water, coconut-derived glycerin, silica and xanthan gum.

It's a mild gel, fluoride-free and suitable from 6 months — around when a baby's first teeth usually come through — and it's formulated to be safe if swallowed, since small children haven't learned to spit yet. Free from SLS, sugar and preservatives.

Cruelty-free and vegan, with COSMOS Natural Standard Ecocert certification.