Grin Toothpaste Kids Strawberry 70g

A strawberry gel rather than a foaming white paste, made for small children who are still learning to brush and are easily put off by a strong mint. The flavour is naturally derived, and it is the part that does the persuading at the bathroom sink.

Grin developed the formula in New Zealand with dentists and chemists. The base is palm-free glycerine from rapeseed with silica as the mild polishing agent, and lauryl glucoside from coconut instead of SLS, so it does not foam up harshly. Xylitol gives it the sweetness without sugar. Organic calendula extract and organic aloe vera leaf extract are there for tender young gums, with organic New Zealand fine sea salt, grapefruit seed extract, sunflower oil and xanthan gum rounding out the list.

There are no artificial colours, flavours or preservatives. It is vegan, gluten free, cruelty free and palm oil free, made in New Zealand and packed in recyclable materials.

A pea-sized amount on a soft kids' brush is all it takes, and at 70 g the tube lasts a good stretch at that rate.

Ingredients

Glycerine (Palm-free from Rapeseed), Silica, Aqua, Xylitol, Lauryl Glucoside (Palm-free from Coconut), Natural Strawberry Flavour, Xanthan Gum, Sunflower Oil, Organic Calendula Officinalis Extract, (Citrus paradise) Grapefruit Seed Extract, Sodium Chloride (Organic NZ Fine Sea Salt), Organic Aloe Barbadensis (Aloe) Leaf Extract.

Directions

Apply a small pea-sized amount to a soft kids' toothbrush (such as the Grin Kids toothbrush). Brush gently over teeth and gums at least twice daily, after meals. Supervise children to encourage spitting and minimise swallowing.

Storage

Store in a cool, dry place with the cap tightly closed. Use within 6 months of opening.